Mickey Mouse 90years: Mickey in Seoul branding

Mickey Mouse, the classic animation character that we all love, is now celebrating his 90th birthday. He has moved beyond a simple animation character and become one of the most powerful icons in the history of 20th-century pop culture. We designed a 90th-anniversary commemorative icon using drawn images and expressed this through a “Mickey in Seoul” theme exploring the diverse spatial and culturally fragmentary thoughts Mickey Mouse feels when visiting Seoul, bringing him closer to us now and m